As businesses move ever closer to a digital-first operating model, having a website is a must. Whether you’re a startup just getting off the ground or an established business looking to improve your online presence, having an effective website is essential. With so much riding on your site, it’s important to make sure it has all the features necessary. Below is a comprehensive list of features your website must have.
Essentials
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Easy Navigation: First and foremost, your website must be navigable. Potential customers will eventually turn away if they can’t find what they’re looking for quickly and easily. Spend time optimizing your site’s navigation, making use of drop-down menus and easy navigation buttons.
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Design: In addition to being easy to navigate, your website should also have a design that resonates with your target audience. Spend some time exploring different design templates and find a style that you think works for your business.
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Mobile Optimization: All websites must be mobile-optimized. Today’s shoppers are more likely to browse on their phones, tablets , and other mobile devices than desktop, so it’s essential they can do this with your site.
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Security: Safety and security should be a top priority. Your website needs to be secure to protect both your customers and your business. Implementing a secure HTTPS connection is one of the first steps towards keeping your website safe.
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Quality Content: Quality content is vital to running an effective online presence. Content that’s well-written and engaging will bring more customers to your website. Quality content will also help you gain a better presence in search engine rankings.
Advanced Features
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Image Slider: An image slider is a great way to showcase images, products, services, and other key visuals that help engage your visitors.
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Social Media Integration: Integrating your website with social media is an easy way to get more people to your site. Include links to your social media accounts and facilitate an easy way for customers to follow your social media pages or post about their experience with your business.
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Live Chat: Having a live chat on your website is a great way to provide quick and helpful customer service. Live chat can also be used to collect data about customers, helping you better understand their needs.
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Lead Capture Tools: Capture leads with an opt-in form on your website. This is an easy way to collect customer information and can be used to create a targeted email list for customer acquisition campaigns.
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Analytics/Reporting: Having up-to-date analytics and reporting tools are an essential element of any successful website. This allows you to see how customers are engaging with your site, letting you make changes to help increase sales and conversions.
Creating an effective website is essential for any business today. Using the website features and tools listed above, you can make sure that your website is working to help you meet your business goals.