With the rising popularity of local searches, businesses in Los Angeles are increasingly investing in improving their visibility on search engines to capture more local customers. Optimizing your website for local search can help your Los Angeles customers find you quickly and easily. Here are a few simple strategies to get you started.
1.Google My Business
First and foremost, make sure to create and optimize a Google My Business listing for your business. As a local business, Google My Business is essential to show up in local search results. Create accurate and up-to-date business information and be sure to include all relevant information, such as your business name, address, and phone number in your citations.
2.Optimize Content With Location Specific Keywords
Make sure your website content is optimized with location specific keywords. Include Los Angeles-related keywords in your website titles, header tags, meta descriptions, body copy and other related content. This helps search engines understand that your website is targeting local customers and will help you rank higher in local search results.
3.Integrate Maps and Location Info
Adding any maps and directions featuring your location information helps Google crawlers to recognize the geographic relevance of your business. Embedding Google Maps on your website or adding a built-in directions page with your address, phone and contact information makes it easier for potential customers to find your business.
4.Build Links From Local Sites
Local links from other reputable Los Angeles-based websites help to boost your website’s local ranking and visibility. Reach out to any Los Angeles-based sites, businesses and influencers that are relevant to your own in terms of product offerings or services. Ask them if they would be interested in a link exchange, as long as it is shown to be mutually beneficial.
5.Optimize Your Site for Mobile
Finally, make sure your website is mobile-friendly. With more and more searches being done on mobile devices, it’s important that your mobile experience is as optimized as your desktop experience. If your website isn’t optimized for mobile, it could mean more clicks away from your business pages.
By taking these five simple steps, you can help ensure that your Los Angeles website is properly optimized for local search. Doing so will help your business gain more visibility and capture more of the Los Angeles market.