As a website designer and SEO expert based in Los Angeles, I’m often asked about how SEO and Web Design interact. While the two disciplines may cover slightly different subject matter, they still have to work together in order to get a website the best rankings and visibility online.
In an ideal world, SEO and web design should be considered two sides of the same coin. By combining the right elements of these disciplines together, website designers and SEO experts can create content and web pages that can truly stand out from the pack. SEO should inform web design decisions and vice versa.
First, web designers should consider SEO when choosing the right content management system (CMS). This CMS will determine how webpages are created and how accessible they are to search engines. Popular CMS platforms like WordPress, Joomla, and Drupal allow webmasters to create a website with the right structure and foundation for enabling SEO optimization.
In addition, web designers should take into account elements such as page titles, descriptions, header tags, URL structure, site maps, and sitelinks to ensure that website pages are well-structured and easy to find. Furthermore, they should also take care to ensure that webpages are optimized for loading times and mobile phones. There’s no use in creating great content if potential readers never find it due to slow loading times or unintuitive design.
On the other hand, SEO experts need to work in tandem with web designers to ensure that websites have relevant and accurate meta-information. Meta-information is crucial for allowing search engines to understand the intent and purpose of webpages. SEO experts should take into account such elements as keywords, tags, and descriptions which are all search engine-friendly.
Finally, both web designers and SEO experts should consider the overall user experience when building a website. It’s not enough to create great content, attractive design, and SEO-friendly elements. The websites they create need to be easy to navigate, intuitive to use, offer relevant information, and provide users with a positive and hassle-free experience.
Overall, web designers and SEO experts in Los Angeles should work closely together in order to ensure that their websites offer the best performance to potential readers. By understanding SEO principles and keeping them in mind when creating webpages, webmasters can make sure that their websites don’t just look good, but also stand out from the pack.