Tugboat Group

To be relevant is to embrace impermanence.Being relevant is not the same as being pertinent. Not the same as being related. Not the same as being similar, timely, appropriate, connected, suited, compatible, or fitting.To be relevant it to embrace impermanence. To understand that the engine of relevance is change, and that keeping pace with change means keeping in front of it.A relevant enterprise knows what a customer will want and presents it to them when they realize they need it, in the place where they come to that realization.Welcome to the relevant enterprise.