Old Town Media

The OTM Path to Growth is a 6-8 week process that we have developed that guides you through a series of collaborative exercises to analyze your business and marketing strategy, model your customers' behaviors and ultimately position your brand competitively within your industry. The OTM Path to Growth process combines discovery, storytelling and customer behavior modeling through the following activities:Stakeholder discovery sessionsCompetitive analysisMarket analysisBrand story exerciseTarget persona exerciseCustomer journey or experience mappingFrom there, we tap into our team of specialists to develop a full-funnel inbound marketing strategy based on the desired market positioning and taking into consideration our identified obstacles and opportunities.This process is incredibly powerful and has allowed our clients to not only see their business in a new light but also develop a clear path to achieving their growth goals.If you are interested in learning more about the OTM Path to Growth process, please contact us today. We would be happy to discuss how we can help your business achieve its growth potential.