BrandLink Advisors

We help companies with all the traditional branding services, but we also advise companies and/or their individual executive management on the different ways to see and use 'brand':- as a glue between the various consultants' activities and outcomes; - as a channel through which business strategies and today's new shiny marketing objects are filtered;- as a tool (employing any one of Branding's eight components: Intent & Role, Positioning, Architecture, Culture, Verbal & Visual Identity, Messaging) to help reach any defined goal, from differentiation and loyalty to competitive prowess and market penetration and more; and finally - if 'Brand' has simply become an outcome, craft and put in place ways to assess, measure, and manage it.In addition, we collaborate with international consulting firms to augment their knowledge and reach.