Lime&Co

Clarity is the core of our beliefs and the way we approach every project. We first need to fully understand your brand, your target audience, and goals, before we even think colors, tactics, or milestones. Often new and interesting ideas emerge in this process that propel your brand beyond the original plan. We do have a tried and true process in place that just works! Our signature "Clearly Branded" package takes a good look under the hood that lets us know the ins and outs of your company, its needs, pain points, and goals. Only then, we can build a solid Brand Foundation and align it with the Strategy and Design.Step 1: Brand Clarity. First, we lean in, listen and take an objective look at the factors that influence how your company presents itself, including your brand, the industry you are in, your target audience, and your business goals.Step 2: Brand Strategy. Next, we (you and us) put our heads together and create a strategic roadmap that will lead your brand to growth and impact. We co-developing a prioritized list of brand initiatives with budgets, timing, measurables goals, and responsibilities.Step 3: Brand Design. Time to roll up our sleeves and make your brand vision a reality. We take the conclusions of the Brand Clarity & Strategy Process and tackle one item after the other based on priority, budget, and time constraints.At the end of the "Clearly Branded" journey you will not only have an outstanding custom logo but an entire brand kit with all the assets your brand might need. But most importantly, you have clarity. You know who you are, who you are for, where you want to go, and how to get there.We are a small studio by choice. As a small team we can do big things and have the ability to be highly adaptable. We can cover the full gamut for a brand, from strategy and design to execution by quickly scaling up or down depending on your project’s unique needs.