Coffey Brand Development

Coffey Fully Brewed Brand Development Services include:Brand Strategy — The Big Why.The reason you exist that matters most to your target customer.Defining where you want to be :: Brand AssessmentAligning on the timeline to get you there :: Go-to-Market RoadmapEvaluating your competition :: Competitor AuditReviewing those you admire most :: Aspirational Brand AuditDescribing your ideal target :: Audience PersonasStating clearly what you do and for whom you do it :: Brand PositioningAnd most importantly, uniquely defining WHY you exist :: Brand PurposeBrand Expression — Little Whats.All the ways your brand strategy comes to life.What could your brand look like :: Brand ExplorationWhat is your brand mark :: Logo DesignWhat does your brand sound like :: Brand PersonalityWhat is your brand story :: Brand NarrativeWhat elements make up your brand style :: Brand Style GuideBrand Playbook — Lots of Hows.A fully brewed brand gets to market. Coffey customizes playbooks and toolkits to support your business stage and execution resources.Branding — Brand Foundation, Brand Narrative & Boilerplate, Logo, Tagline & Style Guide, Visual & Verbal ExpressionWebsite — Content Strategy & Site Nav, UI & Buttons, Homepage Exploration, Copy and Design ProductionSocial — Content Themes, Profile Imagery & Bios, Post Templates, Ad TemplatesSales Enablement — Presentation Template, Whitepaper Template, Ebook Template, Email & Newsletter TemplatesBrand Launch — Many impressions.The branded stuff that drives sales and leads.Website LaunchOnline Store LaunchSocial Stand UpEmail & NewslettersLaunch CampaignLet us brew your brand for success.