Basman Tenenbaum

The studio specializes in design-based strategy, creating a unique business identity which is assimilated into printing, digital products, packaging and signage.STRATEGYCharacterization of the product, field, competition and company: in-depth interviews, trend analysis, target audience, gathering information and material, understanding of the category content, mapping of marketing messages, finding opportunities for differentiation, the formation of a brands’ DNA: the cornerstones of the brand.BRANDINGCreating a unique identity and developing a graphic style guide, brand book: The components of the brand (name, logo, tone, tagline, typeface) are created for the business to reflect the value the company is trying to bring to the market and to appeal to its customersSIGNAGEThe studio has a wide experience with signage: the creation of a program, location and quantity placement of signs, signage which is uniquely designed for its space based on the brand’s graphic line and supervision of the installation in the area; from the design of the parking lot to the sign at the top of the building.WEB & UXThe process of designing digital products that are useful, easy to use, and delightful to interact with. Design interaction, information architecture, visual design, usability, and user – interface interaction.PRINTThe art of paper and printmaking. We are well known for our works using some of the most impressive techniques, including: paper embossment, raised or pressed reliefs, foils, laser cuts, binding and imprints.PACKAGINGWe showcase a product in a tangible, touchable, and interactive manner, from simple labels to complex or custom solutions in order to stand out in the market.