Alice Lee

The individual, a UX Designer with a marketing background, recently graduated from BrainStation with nearly 1000 hours of UX Design diploma. Previously, they worked at LOreal Canada in UX, Digital, and E-Commerce roles. The individual was drawn to marketing as a result of their desire to make a difference in consumer's lives. Their attraction to UX Design was because of the ability to be directly involved in creative and problem-solving solutions. To aid in their design approach, the individual created the ABCD framework.