First Insights

Specializing in usability testing, focus groups, ethnographic research and innovation workshops, our team has deep roots in digital marketing, UX design, project management, and branding strategy.  We strive to enhance the effectiveness of your digital and traditional marketing efforts through objective qualitative research that allows rich customer experience insights to be gathered from your target audience.With agency and client side expertise, we know how to efficiently manage projects and stick to your budget. Our deliverables are easy for your team to understand and provide actionable recommendations that improve your communication and product development efforts.