25|25 Marketing

Three friends made the decision to quit their jobs and start their own businesses in 2016 during one of the worst downturns the industry has ever experienced. A new era of operating was ushered in by a low price per barrel and challenging business conditions. Massive layoffs and cost-cutting measures were implemented to stop the bleeding as a result of less money and less lucrative field growth opportunities. Businesses consolidated their positions in order to endure the arduous period of low commodity oil prices. This year marked the second in a downturn that started in 2014. Their question is typically met with a perplexed expression, which is then followed by a "ah-ha" moment as we explain. In numerology, the qualities of intuition, curiosity, and thoughtfulness are represented by the number 25. The energy of partnerships, camaraderie, and the expression of personal freedom are contained in the number, which is seen to have a scientific bent when it comes to analysing data and taking it into account for sound conclusions.